Personalized service
We understand there’s a lot to consider when choosing a partner in distribution. Our mission is to remove the complexity and challenge of finding the right resources and provide our clients with solutions that make sense for their unique business. We know every client is different and we work with you to understand your wants and needs to create a relationship that works for you. We call it, Personalized service.
Promise
Making the Brand Promise
The questions a company must ask to create a brand promise sound short and sweet, but effectively answering them requires intense and lengthy discussion about what the company means on the deepest level: how it does what it does, what the feel of working with the company is, and what kind of character the company has.
Specifically, a company needs to answer these four questions to begin developing a brand promise:
- What is the value proposition of the company to its constituents?
- What are the points of parity and differentiation between the company and its competition?
- What are the attributes (the values/beliefs) of the company’s brand?
- What, then, is the company’s brand promise?
The Company’s Value Proposition
Established companies developing brand promises should think about the company’s history and reputation in developing a value proposition for their brand. New companies should consider what they’d like the history and reputation of the company to be.
In considering the company’s value proposition, companies should not fall into describing what the organization does. Instead, they need to consider the benefits they provide.
Our personalized service gives you more choices for success. From our exclusive brands and partnerships, to the expertise of our team we’ll make your vision a reality.